Advertising device



ac c. F. DICKSON ADVERTISING DEVICE Filed Sept. 15, 1925 2 Sheets-Sheet l Mt man I OZ 7:,- I

1 ATIUIINEY Y 1,646,689 1927 c. F. DICKSON ADVERTISING DEVICE Filed Sept. 15. 1925 2 Sheets-Sheet 2 I I Q wvz/vron ciffflccks'olp ATTORNE Patented 0a. 25, 1927.

UNITED STATE CHARLES FREDERICK DICKSON, OF LONDON, ENGLAND, 'ASSIGNOR, BY MESNE AS- SIGNMENTS, T0 GHARLES'GOLD, 0F BAVENS, STANSTED, ENGLAND.

ADVERTISING DEVICE.

Application filed September 15, 1925, Serial No. 56,543, and in Great Britain August 21, 1925.

This invention has for its object to provide a method whereby an illuminated advertisement can be made to appear in the windscreen of automobile vehicles. It has a further object to provide an illuminated sign in combination with said windscreens and arranged at such an angle that the si can be viewed forwardly of the automob1le by reflection in said windscreen.

The invention is illustrated in the accom- Y a sign 4 adapted to be illuminated and arranged in such a manner that it may be viewed from a point in front of the vehicle asindicated by the line 5 representing a ray of light. A screen 6 is provided rearwardly of the sign 4 to prevent it from being directly viewed by the driver.

, It will of course be appreciated that the observer infront of the vehicle will see an image of the, sign 4 appearin to be located in the middle of the windsc en. thus producing a novel advertising effect without, however, in any way embarrassing the driver of the vehicle, who of course will have his usual clear field' of viewv through the windscreen uninterrupted.

Fig. 2 shows the invention as applied to a touring car in which the sign 4 is adapted to be held by a frame 7 comprising hinged arms 5 mounted to the brackets supporting the windscreen 3. Alternatively, the sign 4 can be supported by a frame such as-shown in dotted lines at 8 carried from the foot boards of the vehicle.

In these modifications the illuminated face of the sign 4 is directed rearwardly and downwardly.

Turning now to Fig. 3 the sign 4 in this modification is directed forwardly of the vehicle, and isn ade visible in the manner described by'me'a'ns of a rearwardly directed" -mirror 9 mounted infront of the sign, the

mirror 9 being angularly adjustable about a hinge 10 preferably carriedby a plate 11,

preventing direct vision of the sign 4 by a person situated at any distance in front of the vehicle and adaptedto permit of the 4 is mounted on the top of the bonnet of the car with its face directed upwardly, and the ray of light 5 passes obliquely forwards on to the mirror 9 thence rearwardly on to the windscreen 3 and then forwardly and hori-' zontally as before.

It will be appreciated that in all forms the sign itself is not visible to the observer whose eye is reached by the beam 5,-direct view of the sign of Fig. 3 being obstructed by the plate 11.

Preferably, the sign is electrical and may be governed by means causing it to flash and become extinct at alternate short periods.

WhileI have illustrated the beam 5 which falls more or less on the centre of the windscreen as reflected horizontally therefrom, it is to be understood that this is only by way of example, as it can be projected so as to fall'slightly above or below the horizontal, in the latter case reaching the ground a considerable distance in front of the vehicle. Obviously beams reaching the windscreen at points lower than and higher than that illustrated will render the sign visible at oints below and above the illustrated re ected, beam 5. v

It will be observed that in all forms the sign or mirror is so arranged as to lie on a plane intersecting the windscreen along a horizontal line intermediate its height and making an angle with the adjacent part of the windscreen substantially e ual to the inclination of the windscreen to t e horizontal.

I claim 1. In an automobile, a windscreen, a sign located in front of the said windscreen and lying on a plane which intersectsalong a vwindscreen to the horizontal.

2. In an automobile, a windscreen, a sign located in front of said windscreen and a mirror, the mirror beingarranged forwardlyof the windscreen and lying on a, plane which intersects along a horizontal line the Windscreen intermediate its height and makes with it an angle substantially equal to the inclination of the windscreen to the hori-' zontal.

In testimony whereof I aflix my signature. 2

CHARLES FREDERICK DICKSON. 

